you narrow it down. >> there were 14,000 new beauty and grooming products introduced last year. so we test for six months, we test on everybody, different ages, different hair types, skin types, skin colors, then we come down to the list, we talk to cosmetic cmists and determine toll lists. >> bottom line you take it pretty seriously. first up we're looking at hair and you found some that were innovative, break through award winners. what do you have? >> pan tent spent years and -- they he found out that each hair as different characteristics and different problems. so this is pan teen prov solutions. this one happens to be for medium and thick hair, whi tends to take too much moisture from the environment, gets frizzy and breaks. this has ingreed negligents that seal the cuticle and adds moisture. >> you have another winner in the hair die form that? this is froml'oreal. you have to go to the son to get this done. usually hair die uses ammonia, which damages your hair, stas and can be awful. this penetrates deeply into the hair cuticle. ask if thehave it. it stays fresher longer, it
